Our philosophy that quality is indeed affordable has endeared us to legions of consumers who value and trust our products. Integrating strong technical expertise, creative leaders in our field, and disciplined quality standards is the reason we deliver world-class, innovative products and services that will help improve lives.
Electro Pro™ - The Next Generation of Protein Utilization
According to research, immediate replacement of electrolyte minerals and carbohydrates, along with easily assimilated protein is an effective way to maximize amino acid utilization, while preventing the onset of fatigue.*
... read more
Latest Article
NOW Sports Signs Jeramy Freeman
Bloomingdale, IL based NOW Sports announced that they recently signed IFBB professional bodybuilder, Jeramy Freeman, to an exclusive endorsement contract. Freeman, a twenty-year veteran in sports, health, fitness,... read more
Sports Education
NOW University Sports Education Course
Proper knowledge to make informed decisions about your health and the dietary supplements you need is a valuable tool in today's high speed, convenience world. That is why we created NOW University .
NOW U is an online... read more
A to Z Product Listing
NOW® Sports develops and offers core products that address the true system-wide needs of the hard training, hard-working fitness enthusiast. Our commitment to sound science, consumer feedback and advanced training knowledge is ultimately what makes this possible. Including our award-winning Creatine and Whey Proteins, NOW® Sports currently offers over 60 products, developed with one goal in mind – your physical success.
Acidophilus and Probiotics
While there are a multitude of factors involved in healthy digestive function, one of the most important is the delicate balance of bacteria found in the human gastrointestinal (GI) tract.
There are three main types of flora in the human GI tract -Bifidobacteria,Bacteroides and Eubacterium. Of slightly less importance are Lactobacilli, Streptococci and Peptococci and other transitory flora. Our stomachs and intestines are populated by hundreds of billionsof these bacteria, or microflora. Amazingly, there are more probiotic organisms in our gut than there are cells in our bodies! That’s a lot of bacteria, but it’s GOOD bacteria, and each strain has specific functions in the human body. These bacteria aid the digestion of food and have protective qualities that contribute to good colon health. While a good balance of these different microflora is necessary, there are many factors that can, and do, disrupt this balance – certain medications, a poor diet, infection,stress, bad bacteria, aging and even the climate. The good news is that a rapidly expanding body of research suggests that supplementing the diet with the right mix of microflora can have a beneficial affect on gastrointestinal function, and therefore overall health.* More. . .
* These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.
ACIDOPHILUS and PROBIOTICS
Adaptogenic Herbs
When we speak of adaptogenics, we are really speaking of compounds that reinforce the body's ability to adapt not only to stress, but also to the many biological and physical changes that take place in response to stressful situations. Some of their key functions involve balancing the body's stress response, countering the inflammatory agents that trigger Cortisol production, and supporting healthy, normalized immune system response.*
* These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.
Washington, D.C., December 17, 2007 - Citizens for Health has joined with the American Herbal Products Association in opposing a petition filed with the Food and Drug Administration (FDA) to allow the use of ionizing radiation for the control of microbial contamination on dietary supplements and dietary ingredients. More...
NOW Foods in conjunction with several agencies is at the forefront responding to the media when information affecting our industry and consumers' rights are misrepresented.
H.R. 1363 -- The Child Nutrition Promotion and School Lunch Protection Act of 2007. Introduced by Rep. Lynn Woolsey, this act would update out of date nutritional standards in our schools, and re-define "food of minimal nutritional value."
S.770--Food Stamp Vitamin and Mineral Improvement Act. This legislation would allow recipients of food stamps to purchase vitamin and mineral supplements with their benefits.
S.762--A bill to include dehydroepiandrosterone as an anabolic steroid. This bill
would ban the substance dehydroepiandrosterone (DHEA) under the Controlled Substances Act, despite the fact that DHEA was specifically exempted from regulation under legislation enacted into law in 2004.
Truth Advocate
Neil E. Levin, CCN, DANLA
As one of the most effective industry champions, NOW's Truth Advocate, Neil Levin, CCN, DANLA is a 20-year industry veteran who responds to negative media stories in detail, using his scientific and nutritional knowledge and credentials to put clinical studies in perspective and correct inaccurate media representations. Neil is also active in advocacy work, leading some of our national and state lobbying efforts.
Publications and Audio Presentations by Neil Levin
THE REAL DEAL is a monthly audio series presented by Neil Levin. Each monthly presentation offers valuable health information to help you understand the real deal about dietary supplements and the supplement industry.
HONEST NUTRITION is a non-commercial website featuring articles written by or quoting Neil on nutritional topics: natural health, health freedom, dietary supplements (vitamins, herbs), organic and biotech food, poorly conducted studies, misleading press, etc.
ARTICLE ARCHIVES will provide you with a researched data on a variety of health related topics.
VOICE YOUR OPINION!
Contact Truth Advocate, Neil Levin, CCN, DANLA about critical issues to the natural products industry.
Logon to the NNFA web site, a direct gateway to Congress, regulatory agencies and others in the federal government.
Visit the Citizens for Health website at www.citizens.org, designed for consumers to express their opinions and take action on current regulatory and legislative issues related to dietary supplements.
"As a watchdog for clinical studies that are misrepresented or poorly done, it is obvious to me that your writers cherry-picked negative studies that were heavily criticized, some contradicted by more robust data or not able to be replicated, and some done with very sick people where the results were admittedly not applicable to healthy populations."
"While “The Vitamin Myth” did responsibly quote experts refuting some negative reports emphasized in the article, the overall tone was sensationalist and negative, greatly exaggerating supposed risks. Vitamins may be among the safest substances known, typically causing no deaths in any given year. The article emphasized heavily-criticized single reports in preference to more rigorous published research contradicting the alleged dangers (for example, of vitamin E), a common media error."
If you would like to become a weekly Health E-news subscriber and receive free information to help you keep up-to-date with the latest research Subscribe Today!
For more information on aging, we are pleased to present aging research online in Healthy Aging – The keys to healthy living. NOW Foods published this easy-to-read short book of abstracts from research papers presented at an annual international aging conference.
